For our final advertising project we have been given 6 unbranded products. We have to choose one and advertise that and produce 3 sets of different media outcomes.
The products are:
- Bin liners
- Paper clips
- Plastic cups
- Polystyrene boxes
- Black or white socks
- Dish cloths.
From the six items plastic cups seemed to appeal to me more than the others, so I decided to choose that.
I wanted to show how the cups are versatile so my first thought was to have different drinks inside them such as tea or coffee. I was thinking of how my layout would look with having the four pictures included in one poster.
I then decided to try a different idea where it would show how boring plastic cups can be fun and interesting. I thought about games or activities that could include cups.
I found that there were many activities that could include plastic cups but these were the ones I chose: Cup phones, ball and cup, 3 cups hiding a ball and having a cup as a party hat. I thought these would be most effective to advertise the plastic cup.
I did try and come up with idea's for other products but they weren't as strong as my ideas for plastic cups.
I wanted to show how the cups are versatile so my first thought was to have different drinks inside them such as tea or coffee. I was thinking of how my layout would look with having the four pictures included in one poster.
I then decided to try a different idea where it would show how boring plastic cups can be fun and interesting. I thought about games or activities that could include cups.
I found that there were many activities that could include plastic cups but these were the ones I chose: Cup phones, ball and cup, 3 cups hiding a ball and having a cup as a party hat. I thought these would be most effective to advertise the plastic cup.
RESEARCH into plastic cups advertisements:
This is an advertisement for plastic nose surgery. They have used plastic cups because its the best resource to use because its an everyday product used by millions of people who buy from coffee places who agree to let companies advertise on their cups.
Another reason why companies are advertising on plastic cups and not used on mugs or other home appliances is because no one would buy a mug if it was advertising a product on it.
I also found another advertisement that used plastic cups to promote a product. This advert is for Wrigleys extra ice chewing gum. This advert shows the starbucks coffee cup in their advertisement as Wrigleys and starbucks have collaberated to promote each other. 'Extra professional white' is the wrigleys new slogan for their chewing gum and in their new advert for 'eat, drink chew' the person is saying goodbye to lingering food by eating the gum so by joining with starbucks the message is you can still drink coffee and have brilliant white teeth.
This advertisement is for sharpie pens but plastic cups have been used as a canvas to show off the ability of their pens. Cheeming Boey is the artist who combined a sharpie pen with his paper cup. On the website it says 'By combining two very simple things, paper cups and Sharpie Pens, he ceates museum-worthy masterpieces that continue to ignite interest around the globe. In the same way that Warhol made soup cans famous, Boey is pushing the limits of pop culture with his coffee cups.'
http://blog.sharpie.com/tag/sharpie-squad/
I couldn't find much research about plastic cups but I found that people had made things out of them.
This lamp was made completely out of plastic cups and a light bulb by stapling around 250 plastic cups together in a sphere. I think making objects out of plastic cups, especially household items, is clever and is also a useful way of reusing them instead of throwing them away.
I also found these images of art with plastic cups:
They have all been made from plastic cups and they have been placed into chain link fences to create text or pictures. They are made up of different coloured cups and take lots of time and planning to get each cup in the right place.
Using plastic cups is effective for this because they fit perfectly into the fence whereas other objects may not.
This link is to a website where a man and a group of friends set up these art works with plastic cups again in chain link fences and it documents how long it took them to set it up and they photograph their work. They also have a sign which they put next to their artwork saying not to remove it.
http://www.youtube.com/watch?v=LWsECe_zXBQThis video is made by school children who want to advertise a polystyrene cup as glass cups break and plastic can melt. They show the good side to the polystyrene cups such as they dont break easily they can be recycled and reused.
http://www.youtube.com/watch?v=8uAuL4Y6OTo
This video is campaign for a stainless steel cup company trying to encourage more people to buy their cups because they can be used for everyday activities and that are environmentally friendly as plastic cups can be thrown away. Whereas with these stainless steel cups you keep them and reuse them for anything you want to.
Before I started taking my pictures I planned my media outcomes and which of my ideas would be in what format. I chose to have a billboard, a web banner and a magazine page for my media outcomes.
So I went into the studio and took my pictures.
Lighting:
I edited my images down and chose the ones would work better for my final images.
I took a picture first without anyone holding the cup because that was what I wanted.
The table was left bare so that it wouldn't look set up also so that it looked like this could be set up anywhere but also because it was just a test shoot so I just wanted to see how my ideas would look.
I then decided to have hands in the photograph holding the cups because that is part of the game.
This image was the closest to how I wanted the ball and string to be when in the air.
I cropped and edited my images to their media outcome:
When I was editing my images I followed the same steps for each photograph I edited which were:
Levels:
Sharpening:
And cropping:
Magazine:
Billboard:
Web Banner:
I decided to reshoot for my web banner. I wanted to have a white background for my cups and still have no hand within the photographs.
Lighting:
I found that the pictures that worked best were IMGP0608, IMGP0613 and IMGP0620. Out of them all I chose IMGP0620 as this was the best photograph due to angles and lighting.
I found also when I was editing my images that the ball was too distracting from the plastic cups because its fluorescent yellow so I decided to edit my photographs to black and white.
As we then had a critique of our work the next day I decided to add my slogans to my images to see where my text would fit in.
1)
2)
3)
From the group critique people said that my work was working well as series and it was clear what was being advertised.
The images that worked best were 2 & 3 as they seemed natural and not intentionally shot this is because they have people within the photographs and the first image doesn't which makes it stand out.
As I wanted to advertise the fun side to cups and relate them back to childhood games it was suggested that the taglines should be changed to relate to children and not say plastic cups in every slogan. What was good about my advertisements was the font that I had chosen, this was sans serif gill and the colour was grey. This was suggested as I hadn't started to think about my fonts yet.
What needed improving in my images is to have hand interaction with my first image and with my third image to think about their facial expressions or if their faces were needed.
I then went to the studio for my third shoot and re-shot my ideas, as the normal studio was booked I had to use another studio.
During this photo shoot I wanted to retake all my ideas for my final images.
For the table shots with the paper I tried to create an infinity curve so that there was no table edge within my photographs.
Although this image fits and has the infinity curve I didn't like the positioning of the hand, it's distracting and not a simple clean pose.
I then retook the image and positioned the hand as I wanted it but realised the paper had slipped and it ruined the photograph.
I tried to remove the background by using the content aware tool and the quick selection tool.
After many tries I managed to blend the background with the main colour scheme of the photographs using the mixer brush but after looking back at the picture closely I saw the edge of the cup was vanishing. So I decided to undo it all and start again but I couldn't achieve the results I had before.
I then told my teacher about my dilemma and he showed me how to use the pen tool and the quick selection to select the cups and ball and put them onto a new layer. Although I liked this technique within my image there isn't any shadows and I prefer the image with a bit of shadow as it looks more natural. Also the cups are nearly white in colour so its difficult to select all the textures/ ridges of the cups and then put them onto a new white layer as you can see if the cup's shape isn't perfect.
IMGP0656
I originally wanted to use this image but one of the cups isn't positioned straight.
IMGP0657
I decided to use this image as I was happy with the positioning of the cups.
When I went to edit the photograph I was testing to see whether I wanted their faces within my photograph and decided not to so I cropped the image to where I thought was best.
After I had finished editing my image I found that the watch and bobbles were distracting and I wasn't sure if not having a person on the left hand side was still portraying the concept of cup phones.
When I was in the studio taking my photographs I retried taking this image even though I was pleased with my first outcome.
I also decided to try out a new idea that I sketched when coming up with ideas. The reason why I hadn't tried it yet was because I originally wanted the cup as a party hat but didn't know if I could draw on the cups to decorate it. So I decided to accompany the plastic cup party hat with a party popper and a party whistle.
I wasn't pleased with this picture because it's hard to tell what is being advertised as the plastic cup is hardly visible.
I then tried to crop into the image of just the plastic cup:
Although this was a better focus on the cup I still didn't like this photograph so I tried cropping it a bit more.
I was keen on getting back into the studio and retaking my images as I wasn't happy with any of my images from my third shoot.
As I had decided to keep this image from my first shoot I only was taking pictures of my other two ideas.
I decided that these two images were the best and used these for my final images:
IMGP5379
IMGP5369
Editing process:
Levels:
Black and white:
Unsharp mask:
Levels:
I did two black and white filters because when I did a black and white mask for the whole image the ball turned a light grey colour so I erased the area of the ball and made another black and white mask for the ball.
Black and white:
Black and white:
I then edited my image to neaten it as I had decided to keep part of her face in the photograph.
I then decided to move onto making my logo and deciding a font for it. As I didn't like any of the fonts in Photoshop I decided to find a website that did fonts.
I then tried adding my logo to the images and found that because there were so many layers the logo became very bright and overexposed.
So moving the layers around managed to sort this.
I found a new website which had many more fonts called dafont.com and looked under kids font but they had symbols instead of handwritten fonts. I then found a category named 'handwritten' so I looked through lots of fonts and found that these were the ones that interested me the most and that could be seen as a child's handwriting.
As I had chosen my fonts and I had my slogans so I decided to try a few out in my pictures. I put two stars next to the ones I wanted to use.
I decided to try the kiddish font first as a test.
I tried the spacing between the letters and found this looked better than no spacing.
I put all the fonts together and decided that 'kiddish' font which I was testing out was the font that most suited the advertisements. But I tested them all out one by one to make sure I didn't like them.
After I chose the font I was looking back on the pictures and saw the font was white and I had it in white so that it wouldn't blend in with the background. I asked my friend for her opinion on the colour font, so I tried it in black and we agreed it was better than white.
I then decided that it didn't look quite right so I decided to copy the text layer on each of my images and turn one black and one white. I then joined them together having one slightly behind the other created a text shadow.
My final images:
A5 magazine page:
Billboard:
Web banner:
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